The Beginning of the End of Disposable Packaging?

What if disposable packaging became a thing of the past? That’s exactly what the company TerraCycle is trying to achieve with their new program called Loop.

Some of the world’s biggest companies, including Unilever, P&G and Häagen-Dazs, have signed on to test a waste-free model of packaging where the consumer never owns the packaging a product comes in — instead, the company does. So when you’re done with your shampoo or ice cream container, it goes straight back to the manufacturer to be refilled and sold again. It’s basically the old milkman model revived for the 21st century.

TerraCycle has worked with participating companies to design packages that can survive at least 100 refills, and look good on your shelf while doing it. These packages can either be delivered to — and picked up from — your doorstep, or sold in regular stores, where you can also drop off your empties.

This program is only available in New York City and Paris right now, but you can join the waitlist to request Loop in your area.